Defining Your Value Proposition

Knowing your why is the foundation of any successful business. This one-hour and ten minute workshop will help you find your why, and will get you asking the right questions; not can you make this product, but should you? Through real-world examples and focused writing prompts, you will create and define your unique value proposition. You’ll leave this workshop with the confidence to pitch your CPG (consumer packaged good) business, develop your product, and know your why.

This video is the first in The Good Acre’s So You Want To Start A Food Business series of CPG-focused workshops. The next video in the series is Writing a One-Page Business Plan. When you purchase this workshop, you’ll receive an email containing the link to the video giving you the flexibility to watch the workshop and work through the exercises at your own convenience.